Exaggerating your importance as a “partner” suggests you have equal skin in the game or you’re on equal footing with the buyer — and it can lead to disastrous results.
Continue reading
Tag: partners
TeacherLists.com partners with online retailers to ease headache of back-to-school shopping
The platform currently has more than one million school supply lists uploaded from US grade schools and middle schools.
Continue reading
Please visit Marketing Land for the full article.
LinkedIn partners with Acxiom for brand targeting
Acxiom says that, as the first-party data house of many brands, it can readily optimize customer lists.
Continue reading
Please visit Marketing Land for the full article.
Lotame partners with Survata to validate third-party data with users’ survey answers
The pilot project targets Survata’s online surveys to cookied users in Lotame DMP segments, grading the quality of data providers with actual responses.
Continue reading
Please visit Marketing Land for the full article.
Brainshark partners with another sales content partner, Seismic
Following an integration with Highspot several months ago, this new Brainshark combo also merges sales training/coaching with sales content management.
Continue reading
Please visit Marketing Land for the full article.
Google launches Marketing Mix Model Partners program for comparing channel performance
Nielsen, Neustar, Marketing Management Analytics announced as launch partners.
Continue reading
Please visit Marketing Land for the full article.
Facebook removes 4 agencies from Marketing Partners program with media buying badge elimination
Facebook is eliminating its Marketing Partners program’s media buying specialty, which will remove all agencies from the program.
Continue reading
Please visit Marketing Land for the full article.