Outsourcing content creation and relinquishing some control over your content can be stressful. But you can maintain a collaborative relationship with your content partner to execute a content strategy that achieves your content marketing goals. Here’s practical advice for doing that. Read the full article at MarketingProfs
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Tag: partnership
The Payoff of the Partnership Between Marketing and Creative [Infographic]
Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can’t just bolt on a creative team and expect miracles. Check out the infographic to learn more. Read the full article at MarketingProfs
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Taking the brand/agency partnership to the next level
Contributor Laura Scott recaps a session from SMX West that focused on how to strengthen the relationship between agencies and brands.
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Please visit Marketing Land for the full article.
Taboola’s new LiveIntent partnership means it can now definitively identify users’ devices
The deal also lets email marketing/ad service LiveIntent feature Taboola’s content recommendations in its emails.
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Please visit Marketing Land for the full article.
Marketing Day: DialogTech & LiveRamp partnership, keyword research & MarTech Today launch
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
How the newest Adobe-Microsoft partnership resembles ‘Jerry Maguire’
And what it could mean for the balance of power among the major marketing clouds.
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Please visit Marketing Land for the full article.