Despite delays and hurdles, the third-party cookie is still on death row. What happens after it is gone? What new strategies will digital marketers need to put in place to continue with the cookie’s advantages?
Continue reading
Tag: party
How Marketers Can Prepare for the Removal of Third-Party Cookies
The removal of third-party cookies will force marketers to revisit their advertising strategies.
Continue reading
Why Zero-Party Data is the New Secret Weapon for Brands
With all the data sources available to brands and marketers, is zero-party data actually the most valuable insight?
Continue reading
Elon Musk Confirms He Was at an Alleged Silicon Valley ‘Sex Party’ Until 1 a.m. — But He Says He Thought it Was a Costume Party and Left Early
His representative said he spent his time there talking about ‘technology and building companies.’
Continue reading
Throw a party with your advertising data
If you’re hosting a party, you’ve got to have the perfect guest list — and your data is the same way. Columnist Adam Grow walks you through how to use comprehensive first-, second- and third-party data to acquire the right customers.
Continue reading
Please visit Marketing Land for the full article.
ABM brings the right guests to the party; marketing automation keeps them engaged
What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data.
Continue reading
Please visit Marketing Land for the full article.