Maybe, but first let’s define what it is.
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Tag: people-based
Marketing Day: People-based marketing, new AdSense formats & Forbes most influential CMOs
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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People-based marketing requires good people
Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.
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LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.
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People-based measurement is the new black
Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater.
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Grow Customer Lifetime Value with People-Based Search Marketing
Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the…
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