By letting brands create Custom Audiences of store visitors, Facebook ramps up its play for retailers’ holiday budgets — and the pressure on Snapchat.
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Tag: people
Facebook will let brands target ads to people who RSVPed to their Pages’ events
Advertisers will be able to create Custom Audiences of people who responded to an individual event created by a brand’s Facebook Page or all events.
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25 promotion tactics to ensure people actually see your content
So you have high-quality content. That doesn’t mean much if it doesn’t reach an audience. Columnist Blaise Lucey shares 25 ways to get people to take notice of your content.
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LinkedIn starts letting people natively upload videos that play automatically
In addition to letting some users upload videos, LinkedIn will share viewership stats, including information about viewers’ companies and job titles.
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People-based marketing requires good people
Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.
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Facebook will tell brands if the people clicking their ads actually made it to their sites
Facebook will measure when a brand’s site loads after people click an ad to visit it and how many of those people are new visitors.
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Twitter gives brands DM buttons for people to open links, post pre-written tweets
Twitter is rolling out four buttons brands can attach to DMs to get people to do things on and off Twitter, like posting tweets and opening links.
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Pew Report: The Internet of Things could drive people away from connectivity
With Elon University, the Pew Research Center asked 1,200 experts to envision whether the good outweighs the bad for the IoT.
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People: The Achilles’ heel of online marketers
A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers’ motivations.
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Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants
Snapchat is measuring how many visitors its ads send brick-and-mortar locations and giving brands new ways to drive that foot traffic from the app.
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People are starting to see Facebook’s disputed content alerts
Fake news labeling comes after user flagging and third-party fact-checking.
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What makes people love the brands they love?
Columnist Adam Grow takes a look at how customer loyalty is created and how marketers can connect with consumers to develop their trust and spark brand evangelism.
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Devices don’t buy products; people do
As the number of gadgets in each household proliferates, contributor Asa Whillock discusses the benefits of marketing to people rather than devices.
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Twitter forces people to follow @POTUS, @FLOTUS & @VP accounts
Did you transition away from the official accounts for the US President, Vice President and First Lady? There’s a good chance Twitter made you follow them again.
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Snapchat will target ads based on what people buy off Snapchat
Advertisers can use Oracle’s syndicated list of 100 shopper segments to target any of Snapchat’s ads bought directly or through an API partner.
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Instagram will show ads to the 150 million people viewing Stories daily
Sometime soon Instagram will slot photo and video ads between Stories, its Snapchat clone that’s being used by half of its audience every day.
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We Answer the Top 5 Questions People Have About Content Marketing
As marketers, it’s our job to know our audience. To understand their pain points. To empathize. To provide them with the answers or solutions they’re looking for. So how do we do all these things? One way is through content marketing. Over the past few years, content marketing has been increasingly embraced by marketers. In […]
The post We Answer the Top 5 Questions People Have About Content Marketing appeared first on Online Marketing Blog – TopRank®.