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Tag: percent
Small-Business Owners Will Trust These Brands Most to Get Business Done During the Holiday Season
The brands that do right by their customers are the ones small-business owners trust most.
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The Majority of Small-Business Owners Rely on Word-of-Mouth Referrals. Here Are 3 Ways to Get Them.
Is it in your control as a business owner to increase the number of referrals you receive on a monthly basis or is it luck of the draw?
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Online holiday sales projected to reach $129B this year, up 12% over 2016 [Forrester]
According to recent reports from Forrester Research Inc., two out of five consumers will spend more this holiday season than they did last year.
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5 ways to write better email subject lines this holiday season
During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right subject line is just as important as the message itself.
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41% report doing majority of their holiday shopping online last year [Survey]
The Walker Sands ‘Future of Retail 2017 Holiday Report’ surveyed more than 1,600 consumers to identify online shopping trends.
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Mobile & desktop SEO: Different results, different content strategies
You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.
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Becoming a martech mastermind: Agility, proficiency and accountability
In the fast-growing martech space, how do you become a marketing technology mastermind? Contributor Andy Betts takes a look at the skills you need to win in this ever-evolving landscape.
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More than 1/3 of shoppers plan to start holiday shopping before Black Friday [report]
According to CPC Strategy’s 2017 US Holiday Shopping forecasts, 72% of shoppers will be doing their holiday gift-buying on Amazon.
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Report: More than 50% of digital media time now spent within five mobile apps
The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35.
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Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile
Ad-blocking users motivated primarily to avoid ‘irrelevant’ or ‘annoying’ ads.
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Survey: Only 24 percent of SMBs seeing positive ROI on Facebook
But most were spending less than one hour per week on their Pages.
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Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]
Private marketplaces continue to gain share of programmatic transactions.
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M-commerce 21 percent of online spending in Q4, as digital commerce reaches $109 billion
But e-commerce totals are much smaller than digital-influenced in-store sales.
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Publishers Clearing House attributes 26 percent revenue lift to header bidding
One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer.
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Study: 55 percent of mobile dollars wasted
More than 70 percent of mobile ads seen in a typical day fail to create a positive user experience.
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Report: 91 percent would use abandoned apps again if disliked issues addressed
Google survey also finds users have average of 35 apps, half used at least weekly.
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