Data also show that the majority of Android users customize their home screens.
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Report: Nearly 90 percent of airports deploying proximity sensors, beacons
Beacons have been dismissed by some as having had their moment. Despite a large number of retail-related announcements, relatively few consumers (to their knowledge) have experienced proximity based marketing or in-store notifications from beacons. Despite the slower adoption and failure to live up…
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Study says only 8 percent of shoppers using retailer apps, should they give up?
No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites.
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Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts
Brands are spending to drive offline sales, but not partnering with retailers or measuring the in-store impact of digital.
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Study: 83 percent use smartphones in stores, Facebook the most widely used app
Euclid Analytics survey of 1,500 US adults reveals consumer wish list for in-store digital experiences.
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Research: location a primary buying consideration for 43 percent of consumers
Survey identifies “primary” and “secondary” consumer purchase considerations.
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Report: on average day, nearly 40 percent of searchers use only smartphones
Google research also makes the case for cross device retargeting.
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