Only 15 percent were interested in “targeted ads,” and 31 percent were unwilling to share personal data for any reason.
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Tag: personal
Why the future is all about PASO — personal assistant search optimization
Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers.
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Twitter is eliminating its ads that requested people’s personal information
Twitter debuted its lead generation ads in 2013, but it has done little to keep pace with Facebook’s newer version.
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As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?
Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street.
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IBM buys Fluid’s Expert Personal Shopper for Watson
This latest acquisition by Big Blue’s digital agency gives Watson a platform to become an expert recommender for clothes, insurance, travel, and other products/services.
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4 Ways to Improve Personal Branding Using Facebook Live
Facebook Live is a powerful tool because it is easy to see and use for your target audience.
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22 Statistics That Prove the Value of Personal Branding
Personal branding is becoming less of a competitive edge and more of a requirement. Here’s the proof.
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