Businesses looking for ways to meet buyers where they are can glean three core lessons from the king of personalization: Netflix.
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Tag: personalization
4 Marketing Personalization Tips for Digital Businesses
Crafting personalized messages is one way of forging profitable, long-lasting relationships. Check out these four actionable tips.
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4 Ways Marketing Automation and Personalization Can Work Together
We accept automation in our personal lives. So why are we so afraid of using it to optimize our companies?
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5 Can’t-Miss E-Commerce Personalization Ideas
It’s time to move beyond mere product recommendations.
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How to Balance Marketing Automation and Personalization
For any strategy to be effective, it’s important to find a balance.
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Deep Learning and ‘Hyper-Personalization’ are the Future of Marketing Automation
Taking a look at not only interactions, but intent.
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Personalization and Privacy in a GDPR World
Consumers are increasingly concerned about data privacy but willingly share their data with companies that have earned their trust.
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This Is How You Discern the Person in All That Customer Personalization Data
Bring attribute data, behavioral data and deep engagement data together, all in one place.
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Cultivating an Emotional Connection With Your Customers Is How You Survive Disruption
A new crop of ecommerce startups has redefined personalization.
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A marketing road map for personalization
Having the right tools in your martech stack is essential for personalization in marketing. But columnist Nick Iyengar says be sure you don’t overlook some non-technical factors that will improve your organization’s personalization efforts.
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How marketers can finally bring the ‘personal’ to personalization
Contributor Peter Cassidy believes the intelligence and automation of machine learning can arm marketers with the ability to connect with consumers on a personal level.
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Personalization in a post-brick-and-mortar world
Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online competition.
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How to cut through cross-channel noise using intent-driven personalization
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to connect with your target audience. With consumer attention spans at an all-time low, how can you ensure that your campaigns, bids and budgets are reaching the…
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4 ways to grow your return on personalization
Columnist Jim Dicso shares how brands can maximize their personalization efforts and build stronger, lasting customer relationships.
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Pop the personalization filter bubbles and preserve online diversity
In the age of fake news, advertisers have a responsibility to know where their ads are appearing and to pop the filter bubble that shuts out a diversity of voices, says columnist and IAB VP of Marketing Chris Glushko.
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Facebook’s Trending updates deemphasize personalization and leverage publishers
Facebook’s Trending stories are focusing more on regional interest stories governed by discussion from multiple publishers.
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Psychology and personalization: two P’s in a pod
Guest contributor Tyler Marcum of Magnetic discusses the power of personalization in creating more effective digital marketing strategies.
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