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Tag: personalize
How to Personalize Your Marketing Without Being Creepy
Consumers are turned off by discovering you have their data when they don’t know how you got it. The big difference-maker? Consent.
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Three Ways to Personalize Your Next ABM Campaign to Close More Deals
Business buyers are inundated with pitches and content, most of which isn’t relevant to them. That’s good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful. Read the full article at MarketingProfs
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Netflix Has Adopted Machine Learning to Personalize Its Marketing Game at Scale
Here’s how you can humanize marketing strategies.
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How to personalize content for locals
How do you scale content while maintaining a local touch? Columnist Megan Hannay walks you through some tips to help you create custom content that speaks to local users.
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Please visit Marketing Land for the full article.
Using Bluetooth, beacons and NFC to personalize in-store shopping
At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new technologies to shore up their businesses.
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Please visit Marketing Land for the full article.