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Tag: personas
How Buyer Personas Can Transform Your Marketing and Get Results
The right persona-building strategy can sharpen your messaging and maximize your brand’s impact on buyers.
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The Importance of Building Personas for Your Business
Personas are crucial to maximize the effectiveness of your marketing budget. Find out how exactly they can help your business and why you should take the time to build them.
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What Are You Going to Do About Your Outdated B2B Buyer Personas?
The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here’s how to adapt your messaging and content for your customers’ current needs and behaviors. Read the full article at MarketingProfs
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How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content
Sometimes you intend to have your product appeal to one group; but then another group you hadn’t expected loves it, too. Time to add to those buyer personas.
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Kiss your personas goodbye (and say hello, AI)!
Your buyer personas are about to become as out-of-date as an Altair 8800. Contributor and AI marketing guru Venkat Nagaswamy explains why you’ll be grateful.
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Please visit Marketing Land for the full article.
How to use your buyer personas to build your 2017 marketing budget
You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your marketing budget.
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Please visit Marketing Land for the full article.