Oriented toward small businesses, the company wants to offer new features that build on the customer and product data stored in its email platform.
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Tag: platform
Startup Transform, Inc. launches its RevTech platform to tie revenue to specific spending
Seattle-based company says it offers a unique approach to modeling diverse data and generating recommendations for increasing sales.
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See how 16 leading digital analytics platform providers stack up
Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels as well. Marketing Land’s “Enterprise Digital Analytics Platforms: A Marketer’s…
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Adobe Primetime adds TV Media Management Platform
The addition moves Primetime beyond helping TV program makers get on devices, to forecasting ad inventory across all screens and by audiences.
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PullString opens up its conversational platform for Amazon Alexa skills
The availability of the PullString platform means brands are now getting more options for developing their interactive personalities through intelligent voice agents.
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New B2B analytics platform called Proof correlates sales results with marketing efforts, despite time lag
The approach is based on techniques honed over years by B2B execs.
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AdQuick launches first platform for online-only booking of billboard ads
The new platform also offers the first analytics for out-of-home ads, and can directly transmit ad content to digital billboards.
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iQ Media’s new platform can automatically find logos in all TV transmissions
Philadelphia-based company says it now offers the first machine-only ability to find brands’ or competitors’ logos across the sea of TV.
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The insider’s guide to choosing a programmatic buying platform
Success in programmatic starts with finding the right buying solution. Contributor and Googler Brad Bender shares the four questions you should ask when choosing a programmatic buying platform.
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MarTech Landscape: What is a Customer Data Platform?
This recently-named category seeks to define the marketer’s Holy Grail: a unified view of the customer.
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Conductor adds Insight Stream to its Searchlight platform
The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff.
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Bazaarvoice adds ad targeting platform based on consumer intent
Moving beyond reviews and ratings, the company can now deliver ads to 75 percent of all U.S. shoppers, based on their product viewing and purchases.
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PullString unveils all-purpose intelligent conversation platform
Staffed by ex-Pixar employees, the company describes the new release as the most complete expressive toolkit for text- and media-based characters.
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