Zūm started out selling its “Uber for kids” service to parents. But then its founder realized they could sell to school districts, and have a much bigger impact. Of course, that was easier said than done.
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Tag: playbook
The Marketer’s Playbook for Retaining Customers and Bringing in New Ones — Even During a Recession
If your marketing team hasn’t experienced an economic downturn before, make sure they head into it with the following playbook.
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Don’t Use The Same SEO Playbook As Your Competitors. Use These 3 SEO Tactics Instead.
Some of the biggest software companies in the world credit SEO as their driving factor in achieving unicorn status. But typical strategies are played out and oversaturated. Here are three unconventional ones to drive more revenue.
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Five Types of Content to Include in Your Sales Enablement Playbook
So… you’re relatively new to content marketing. You keep hearing about “sales enablement.” What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers. Read the full article at MarketingProfs
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Why Businesses Should Take a Page Out of Jake Paul’s Marketing Playbook
The 24-year-old social-media personality can teach even established businesses a thing or two about how to effectively market themselves.
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How Brands Like Joybird and Men’s Wearhouse Are Rewriting the Marketing Playbook
Brands seek to break through online advertising clutter with data-driven, ‘out of the box’ consumer messaging strategies.
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Preparing a Security Token Offering? Here’s Your Marketing Playbook.
You can’t get potential token-buyers to trust you overnight. As the old saying goes, trust is earned.
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Win More Business by Copying Nike’s Storytelling Playbook
Nike has long marketed its shoes as just one part of a larger story of aspiration and achievement.
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When to launch holiday-themed email campaigns: A playbook for marketers
It’s time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns.
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Please visit Marketing Land for the full article.
To win at search, take a page from display’s playbook
As search marketing becomes more competitive and complex, marketers need to go beyond traditional search management tools and tactics.
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Please visit Marketing Land for the full article.