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Tag: podcast
Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers.
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The podcast option: How audio content can help build a B2B business
Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you’ll need.
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Marketing Day: Local search podcast, affiliate marketing & Sprinklr news
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Marketing Day: AdWords exact match podcast, PPC attribution tricks & Twitter news
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
6 ways to grow your podcast audience with SEO
Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.
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Please visit Marketing Land for the full article.