Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare.
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Tag: point
As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?
Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street.
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