A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article. Read the full article at MarketingProfs
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Tag: power
Abraham Lincoln Proved the Power of Visual Marketing
There’s no denying that copy with an interesting visual outperforms text-only content.
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When It Comes to Video Marketing, Don’t Underestimate the Power of Frequency
In the past, one TV commercial could reach tens of millions of people at once. Those days are gone.
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How to Harness the Full Power of Audio for TikTok Ads
A study revealed that TikTok is the only social network where ads with sound generate significant lifts in purchase intent and brand favorability.
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How to Use Authority to Boost the Power of Your Content
One of the best ways to rise above the fold and get more eyes on your material is to use the power of authority. But what are the best strategies for doing this?
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The Power of Social Influence
The concept that people copy others’ actions in certain situations is important in leveraging the power of social proof in your marketing.
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More power for your Marketing mix: the matrix of 49 stories
Storytelling can reinforce each and every one of the famous “7Ps” in your “Marketing Mix.” You just have to combine those levers with the seven best business stories.
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The Power of Writing Your Story [Infographic]
Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This infographic from Opyrus explores the power of personal storytelling and how it helps both mental and physical health. Read the full article at MarketingProfs
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Free Webinar | April 27: The Power of Personalized Ads
Join us for an opportunity to hear from a panel of SMB owners that share their journey and successes with digital tools through the pandemic.
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Don’t Underestimate the Power of Public Relations Amid COVID-19
Exploring the importance of PR during Coronavirus Pandemic.
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How Businesses Can Leverage the Power of TikTok
There is serious potential beneath all the frivolity.
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Why Podcasts? Why Now? How to Leverage the Power of Podcasts for Your Brand
Nearly 30% of Americans, that’s some 70 million people, regularly listen to at least one podcast. For any business, that’s a huge opportunity to tap into a market hungry for content, especially in niche areas of interest. Your podcast audience is waiting for you… Read the full article at MarketingProfs
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The Power of Positivity: 4 Social Media Marketing Tips to Improve Your Online Presence
Just ask basketball fan Eliot Robinson. He found a way to get people like Lebron James and Russell Westbrook to follow his Instagram page.
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Unleash the Power of Video Marketing for Your Business: Five Ideas for Video Content
You probably have a social media presence and a blog, but if you really want to make a lasting impression on your online audience, you need to be creating videos. Here’s a look at why video marketing is one of the most effective methods of brand promotion there is–and how … Read the full article at MarketingProfs
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15 Ways to Tap the Power of Collaborative Content
Two heads are better than one, right? So let’s explore the immense possibilities of content created through collaboration. We start with 5 reasons to produce collaborative content, and then move on to 15 ways to bring collaborative content to life. See how to make content creation easier, more fruitful, and … Read the full article at MarketingProfs
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The Evolution of Power: Marketer vs. Machine
Algorithms anticipate our needs and desires so well that it is an open question if consumers are really making their own decisions or just feel as though they are.
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Using the Power of Influence to Build Your Global Cannabis Brand
Influencers can loosen the shackles that still restrict cannabis marketing.
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