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Tag: power
How to Harness the Power of Authenticity and a ‘Relationship Funnel’ to Explode Your Brand
Rachel Pedersen used a viral Facebook post to build a business based on relationships.
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Discover the Power of ‘Blind’ Advertising
Here’s when, why and how to do advertising without relying on a brand.
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Tap Into Baby Boomers’ Buying Power With These 5 Easy Website Tricks
The most important thing to keep in mind when marketing to people over 50 years of age is readability.
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Want to Publish a More Gripping Blog? Try These 3 Power-Writing Tips.
For starters, drop the use of the word ‘there’ at the beginning of a sentence. Ditto for ‘while.’
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These Entrepreneurs Use the Power of Their Community to Grow and Give Back
Greg Rollett and Brandon Adams travel to La Crosse, Wis., a small river town, to see how entrepreneurs in this city have used the power of community to turn their ideas into thriving businesses.
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How to use the power of social media to better market your online store
Contributor Steve Olenski explains the benefits of employing social media tools and techniques to let potential customers get to know your brand.
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The psychology of search: Unleashing the power of connection
There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience.
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Accelerate your marketing with the MarTech Power Pack
Are you responsible for ensuring your organization thrives in this software-powered world? Then the MarTech Power Pack is for you. You’ll gain insights, ideas, and strategies you can use to accelerate your marketing and marketing organization. Brought to you by the Martech conferences, the Power…
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The power of location audiences: A buyer’s guide & scorecard
Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution.
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Don’t underestimate the power of advanced filtering when analyzing crawl data
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.
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SMX West session: Harnessing the power of online reviews
Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already.
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How to harness the power of Facebook Local Pages to drive in-store sales
Facebook’s 1.74 billion monthly active mobile users aren’t just “liking” photos of their friends and family; they’re using it to discover where to eat, shop and travel. Contributor Tom Kuhr explains the importance of knowing how to use Local Pages to your advantage.
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Women’s March a reminder of the incredible viral power of Facebook
The event, which probably wouldn’t have been possible without Facebook, was the largest protest in US history.
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Marketing automation for the little guy is helping to power the new economy
Just because startups and freelancers lack dedicated marketing departments, it doesn’t mean they can’t take advantage of marketing automation. Contributor Mary Wallace outlines the emerging opportunities.
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The power of data ownership in 2017
Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences.
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Content-specific chat prompts: Unlocking the power of conversation
Columnist Jacob Baadsgard explains how live chat technology can be deployed in a more personalized way to turn your content into conversations, leads and sales.
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