predictive - Online Marketing

July 26, 2017 Uncategorized

Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now

Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well.

Please visit Marketing Land for the full article.

June 6, 2017 Uncategorized

Location data predictive of retail store closures

inMarket loyalty report suggests which retailers will be the next ones to go.

Please visit Marketing Land for the full article.

May 22, 2017 Uncategorized

Getting ahead of the game with predictive analytics

Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used.

Please visit Marketing Land for the full article.

December 7, 2016 Uncategorized

Compare 9 leading predictive marketing analytics vendors in this Marketing Land report

Marketing Land’s “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for predictive marketing analytics platforms and the considerations involved in implementation. The 35-page report reviews the growing market for predictive analytics…

Please visit Marketing Land for the full article.