With 85 million members, Amazon Prime could be the most effective loyalty program ever.
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Tag: prime
Marketing Day: Amazon Prime Day, net neutrality & mobile ad blocking
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Prime Day brings a price battle between Amazon Echo and Google Home
Both companies drop the price on their smart speakers, but Amazon’s aggressive discount could win the day.
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Amazon Prime hits 85M member milestone, researchers say
Latest data from Consumer Intelligence Research Partners estimates that Prime membership has grown 35% in the past year.
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Amazon’s Prime Day 2017 is a 30-hour event this year
Prime Day is officially listed as happening on July 11, but the deals begin the night before.
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Marketing Day: Snapchat’s Snap Map, Amazon’s Prime Wardrobe & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Amazon’s new Prime Wardrobe program is another swing at traditional retailers
Currently in beta, the program will let shoppers try on clothing and shoes at home before deciding to purchase.
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With 80M members, Amazon Prime will generate $104B in topline revenue
Report estimates that Prime members spend an average of $1,300 per year vs. $700 for non-members.
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Newest perk for Amazon Prime members? NFL football livestreams
Amazon reportedly spends about $50 million to livestream 10 games, five times more than what Twitter paid in 2016.
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Marketing Day: Hootsuite news, Prime Now on Alexa & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Amazon Alexa now accepts Prime Now orders via voice
Amazon says Prime Now members can order multiple items at once and Alexa will automatically choose the next available two-hour delivery slot.
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Amazon Prime now has more than 50 million items, dwarfing Walmart’s new competitor
Announcement of latest milestone comes just days after Walmart announced its Prime competitor.
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Walmart targets Amazon Prime with free two-day shipping
Battle between retail giants continues as Walmart goes after Amazon Prime’s free shipping by offering it with no membership fee required.
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Survey: 30% of Prime members order from Amazon every week
And even when they’re shopping on other sites, 70% of Prime members check Amazon’s prices before buying elsewhere.
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