We don’t get to stretch our creative muscles like we used to. Here are three ways to bring it roaring back.
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Tag: problem
Social Distancing Is Changing the Way We Write. That’s a Problem.
Our reality–living in a state of isolation, bombarded with messages about the importance of maintaining separation–is influencing the way we think and communicate. Our lack of social interaction is limiting our ability to communicate effectively. Including in our writing. Read the full article at MarketingProfs
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No Money? No Problem. 30 Low Budget Marketing Ideas for Your Business
Effective marketing begins with a good elevator pitch delivered to anybody interested in listening.
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Consumers Don’t Have an Attention Problem. It’s Just That Your Advertising Isn’t Very Good.
With so much media available to consume, quality matters more than ever for ads.
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The big problem with PPC attribution modeling no one is talking about
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why.
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The brand safety problem is bigger than the news cycle — and so are the solutions
Brand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it’s an ongoing issue with no quick fixes, and advertisers can’t afford to be complacent.
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The problem with obsessive rank tracking
Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong.
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Yes, I want to take care of your spam problem for you
In the fight against spam, CAPTCHA is here to help — but what’s the toll on your conversion rate? Columnist Brian Massey discusses the drawbacks of CAPTCHA and offers some user-friendly alternatives.
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Marketing Day: Google’s ‘One True Answer’ problem, B2B content marketing & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Google’s “One True Answer” problem — when featured snippets go bad
Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers.
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A marketer’s guide to Facebook’s fake news problem and what is being done to fix it
What constitutes fake news, and what exactly is Facebook doing to combat it? Columnist Kristine Schachinger discusses the next steps in the social network’s battle against the spread of false information.
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What marketers think of Twitter’s harassment problem: ¯_(ツ)_/¯
Brands don’t worry about harassment because they have adopted Goldliocks social strategies to avoid being targets of harassment.
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Rethinking today’s attribution problem in digital marketing
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns.
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