Competitive intelligence is about understanding your client or competitor’s needs and desires while identifying opportunities and threats. It’s about knowing what will make your business successful in the long run.
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Tag: produce
How Much Does a Video Cost to Produce? [Infographic]
You produce marketing content, and you’re considering video because it engages audiences as no other content can. But how much does a video cost to make? It’s tough to find an accurate and one-size-fits-all answer–because there are numerous considerations. This infographic breaks those down for you. Read the full article at MarketingProfs
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Why choosing a niche helps you produce better content
Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience.
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Please visit Marketing Land for the full article.