Startups are having a harder time distinguishing their brand. Here’s how to avoid the same fate.
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Tag: product
How to Secure Game-Changing Media Coverage for Your Product or Service
Media-relations success requires the marriage of strategy and execution. Here’s how we made it happen — and you can too.
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How to Build a Core Community Around Your Product
Why a community platform – often a smallish and tight-knit group of core customers who meet regularly – can be a boon to company success.
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From CTV to Programmatic Product Placements: Marketing Trends to Embrace in 2022
Covid-19 restrictions and new privacy regulations made brands and advertisers reevaluate traditional strategies and channels for ad placements, but in the face of so much turbulence, what is there to look forward to in 2022?
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A Step-by-Step Guide to Creating Attention-Getting Product Listings
Instead of slapping together a description of your goods, use this five-step plan to create listings that draw in customers.
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5 Critical Marketing Strategies for Product Promotions
These five strategies will help you put together product promotions that sell.
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How to Get the Price Your Product or Service Deserves
Simple strategies to get customers to feel good about buying from you.
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Misleading advertising: consumer buys a ‘green’ product and it turns out to be a paper-covered plastic bottle
The Korean brand had to publicly apologize for not “delivering the information accurately.”
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5 Common Mistakes Made in Amazon Product Listings and How to Fix Them
Sloppy mistakes in your sales listings equal low sales on Amazon. Find out what you can do to polish your product listings.
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How to Make Your Product More Accessible to Customers
You may be unintentionally leaving out a segment of potential customers if your product isn’t created or promoted in an accessible way.
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How to Effectively Outsource Product Marketing Content
Objectivity, availability, and budget are among the many advantages of hiring contract writers for marketing content. If selecting and managing a group of outsourced writers intimidates you, these guidelines will help make it a painless process. Read the full article at MarketingProfs
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3 Psychological Biases That Affect Whether Someone Buys Your Product or Not
Lean into these psychological tendencies in your marketing efforts.
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Get Your Product or Service Out There With Guidance From This Digital Advertising Bundle
Learn how to grow your business online.
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Is Your Business Catering to Its Customers Or Its Product?
Product-centric focus can detract from customer experience. Here’s how to change that.
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How to Make Product Videos That Actually Drive Sales (Article 1 of 3)
Particularly when you’re dealing with B2B prospects and clients, product videos provide a direct and effective form of communication that can speed up the decision-making process. If you do them right. Read the full article at MarketingProfs
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How to Land Your Product On This Year’s Holiday Gift Guides
Editors offer advice for marketers approaching publications this holiday season.
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5 Product Marketing Strategies to Get Costumers to Take Action
Balance obeying the data and knowing when to take risks.
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