Greg Rollett sits down with Andy Eilers to discuss his new series, ‘The Andy Eilers Show.’
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Tag: product
Prospects Will Ignore You Reciting a List of Product Features but They Like a Good Story
Stop reading the product manual to potential clients and start helping them see your product as a solution they can use.
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Stop Manipulating Your Customers With Live Product Launches
For long-term success, you need a different strategy.
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Your Competitive Advantage Is Not Your Product — It’s Your Story
Customers aren’t loyal to a product. They’re loyal to what’s behind the product.
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5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product
Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.
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4 Marketing Strategies Every Startup Can Afford
You don’t need to outspend your competition. You just need to out-think and out-work them.
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7 Questions to Determine Whether Your Ad Is Ready for the Big Time
You’ll know if your copy is really focused on your prospects if you can answer these seven questions in the affirmative.
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3 Ways to Create More Trust in Your Marketing
How to convince your customers and clients that you’re worthy of their trust.
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4 Reasons Why It Pays to Be Your Own Product Designer
Who knows your product best? You do.
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4 Psychological Techniques That Can Improve Your Product Pricing
The “decoy effect” introduces a “useless” price. Think about it during your next outing at the movies.
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If You Want to Get Funded on Kickstarter, Research Says to Avoid These Tactics
The crowd has spoken and it’s not impressed.
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Unbundling the ad server
The great ad server as we knew it is no more. Contributor Victor Wong takes a look at the evolution of the ad server and what we should expect to see in the future.
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B2B products are facing a CX make-or-break moment. Here’s why
An emphasis on customer experience isn’t just for consumer brands anymore. Contributor Brent Sleeper examines why CX is mission-critical to B2B product teams.
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12-part recipe for product descriptions that sell
How do you write a product description that compels people to buy? Contributor John Lincoln outlines 12 tips for creating product pages that are bound to turn prospects into buyers.
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Google’s new HR product is a game changer: Which industry is next?
With Google Hire, the search giant is invading shopping, travel and recruitment. Columnist Nate Dame explains why it all comes down to ads — and why it’s time to start thinking about how Google could affect your long-term goals.
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Winning strategies for product pages: Improving findability and buyability
As more consumers turn to Google and Amazon for their product searches, columnist Andrew Waber offers tips on how to increase the findability and buyability of a brand’s products.
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How to inject urgency into your product pages
Hurry! Act now! Contributor Ben Jacobson shares five ways to instill a sense of urgency into your content to increase your conversion rate.
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Please visit Marketing Land for the full article.