Nielsen, Neustar, Marketing Management Analytics announced as launch partners.
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Tag: program
Marketing Day: Amazon Influencer Program, Google Customer Reviews & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Amazon beta testing Influencer Program aimed exclusively at social media bigwigs
Amazon says the the program is designed for, “… social media influencers with large followings and a high frequency of posts with shoppable content.”
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Facebook expands branded content program, will mark posts as ‘paid’
Facebook is opening branded content to more brands, updating policies and making it more obvious when a post has been paid for.
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Google is set to expand its store visits program to thousands more advertisers
Improved measurement techniques and machine learning-powered modeling have helped Google track more than 4 billion store visits from ads.
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Pinterest launches Propel, a hands-on support program for new advertisers
A new 30-day program launched by Pinterest will give advertisers training, access to creative resources and support for their ad campaigns.
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Assessing the maturity of your organization’s messaging program
Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy.
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Google tells retailers the Trusted Stores program is shutting down
The new program, Google Customer Reviews, will be managed from Google Merchant Center.
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Increase the impact of your testing program in 2017
Columnist Nick Iyengar shares tips on how to take your organization’s testing program to the next level without investing in the latest technology and tools.
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Amazon adds 50 brands to Dash program, making 250+ products now available via Dash Buttons
In addition to new Dash brands, Amazon launched “virtual” Dash buttons last week on its site and app.
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SEO on a budget: How a small manufacturer started a program from scratch
Think you don’t have the resources for an effective SEO program? Thank again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget.
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How to Run an Effective Social Media Employee Advocacy Program
If you can’t get engagement on your social media posts, get your employees to help.
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