Covid-19 restrictions and new privacy regulations made brands and advertisers reevaluate traditional strategies and channels for ad placements, but in the face of so much turbulence, what is there to look forward to in 2022?
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Tag: programmatic
Podcast Advertising: Is Programmatic the Next Big Thing?
Ads can be tailored to target specific listeners and audiences.
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Marketing Day: Social media ad fatigue, programmatic TV & holiday email subject lines
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Rise of the strategic marketing operations leader: Part 1 Sep 22, 2017 by Debbie Qaqish Contributor Debbie Qaqish believes marketing operations…
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Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers.
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Navigating the programmatic turn in content distribution
As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare.
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Report: Native ad buying surges 74%, programmatic slips 12%
Brand safety concerns are seen as cause of programmatic decline.
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The future (and present) of programmatic TV
Columnist Grace Kaye takes a look at the current state of programmatic TV advertising and predicts what we can expect to see within the next few years.
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At IAB Programmatic Symposium, digital advertising looks to grow up
The industry organization promotes the new name of ‘automation,’ a new framework and a new urgency as brands proclaim: ‘Enough is enough.’
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What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue
Columnist Rob Rasko believes the next iteration of programmatic will look more like a futures market, where advertisers could buy inventory for future use and lock it in a guaranteed contract.
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Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]
Private marketplaces continue to gain share of programmatic transactions.
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Your programmatic platform has an expiration date
Technologies built to reach desktop internet users may not be capable of effectively handling our multi-device and cross-platform environment. Contributor Dini Mehta tells marketers what they should be looking for in a modern solution.
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Where does your programmatic spend go?
Unsure about how your programmatic spending is being converted into media inventory? Columnist Grace Kaye breaks down the costs of a typical programmatic campaign so that you don’t have to be left in the dark.
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MediaBrix – now Receptiv – adds programmatic video marketplace and DMP
The New York City-based mobile marketer is now focused only on in-app video ads that are delivered “at the right moment.”
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Whitelists vs. blacklists for programmatic media
Should you use whitelists or blacklists, and does it matter? In the age of fake news, says columnist Kevin Lee, it should matter a lot to programmatic advertisers.
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The 4 truths of programmatic marketing
As we enter an era of data and social science coming together, contributor Malcolm Cox takes a look at how communication planning has changed over the past decade and the lessons that can be adapted to the Programmatic Age.
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How programmatic and header bidding will disrupt all media in 2017
Columnist Kevin Lee explains the ins and outs of header bidding in programmatic display and how it will make its way into other forms of media.
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Why influencers are not programmatic
On the heels of a deal that makes influencer content available for programmatic buys, columnist Maggie Malek explains why treating influencers programmatically is a bad idea.
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