programmatic - Online Marketing

November 29, 2016 Uncategorized

Size matters: 5 tips for creating LEAN programmatic creative

Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment.

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November 22, 2016 Uncategorized

Putting programmatic video back on the radar

Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad opportunity, publishers need to find an intelligent solution to automating the waterfall.

Please visit Marketing Land for the full article.

November 7, 2016 Uncategorized

The insider’s guide to choosing a programmatic buying platform

Success in programmatic starts with finding the right buying solution. Contributor and Googler Brad Bender shares the four questions you should ask when choosing a programmatic buying platform.

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October 17, 2016 Uncategorized

Dear Google, how about OS targeting? Programmatic search?

In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.

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October 13, 2016 Uncategorized

The evolution of the programmatic superchannel

Is your marketing strategy multichannel? Omnichannel? Columnist Lewis Gersh says smart marketers worry less about terminology than ideology in trying to piece together the ultimate programmatic superchannel.

Please visit Marketing Land for the full article.