Discounts and rewards form the backbone of loyalty programs. But the future has more in store for companies that are willing to go beyond what exists today.
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Tag: programs
5 Proven Customer Loyalty Programs That Pay Actually Off
Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives.
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3 Types of Reward Programs Every Retail Brand Should Know About
Retailers must be three steps ahead in this fast-moving market.
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3 Marketing Tips to Increase Enrollment Rates for Pre-College Programs
It’s tempting to copy and paste, but this summer is different.
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The Biggest Deficiencies of B2B Content Marketing Programs
B2B marketers say the biggest deficiency of their content program is that it doesn’t produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing. Read the full article at MarketingProfs
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A brief history of customer loyalty
From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season.
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4 reasons your PPC programs can fail
Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure.
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3 ways to boost your content marketing program’s performance
Columnist Rachel Lindteigen shares three strategies to help you get a leg up on the competition and push your content marketing program to the next level.
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AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formats
In addition to brand awareness and direct response programs, the Beta program includes a new format that offers data incentives to Verizon Wireless customers.
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Successful SEO programs require content that supports the entire buy cycle
Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success.
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How to get budget for your account-based marketing programs
Ready to hop aboard ABM but not sure how to finance it? Columnist Peter Isaacson discusses how to incorporate it into your marketing budget so that it will boost your bottom line.
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