A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article. Read the full article at MarketingProfs
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Tag: prospects
LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers
We’re all scrambling for new ways to connect with customers during COVID, but the easiest method could be right on our desktops: LinkedIn. The platform is more popular than ever, and many companies are overlooking features that could factor into 2021 marketing plans. Read the full article at MarketingProfs
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How to Pleasantly Surprise Prospects on a Sales Call
They’ve got to know that you’re human, and you understand their problem.
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10 Easy Steps for Making Social Media a Key Part of Marketing to Affluent Prospects
Follow these quick tips, and you’ll soon be honing in on the affluent prospects you’ve been seeking.
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The Secret to Getting Direct-Mail Prospects to Reply Immediately
Follow these tips, and you’ll soon see replies flooding your mail box.
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The 5-Step Plan for Turning Prospects into Customers
Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers.
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This Simple Change Can Make More Prospects Say “Yes” to Your Offers
Give your potential clients and customers something easy to agree on first, then work from there.
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Want Higher Response Rates? Start Treating Your Sales Prospects Like People.
You can’t expect to sell anything if your prospects don’t trust you.
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How to Give Prospects a Reason to Respond ‘Right Now!’
Follow the second rule of direct marketing to inspire immediate responses from your target market.
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Prospects Will Ignore You Reciting a List of Product Features but They Like a Good Story
Stop reading the product manual to potential clients and start helping them see your product as a solution they can use.
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4 Proven Strategies for Retargeting to Hot Prospects
Once you’ve gotten your feet wet with some successful Facebook ad campaigns, put these retargeting techniques to work to turn more prospects into customers.
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5 Simple Ways to Get Prospects to Stay on the Phone with You
Loosen up, crack a couple of jokes and make your sales calls a pleasant chat.
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Maybe the marketing funnel is dead, too — and here’s what can replace it
Is it time to say goodbye to the venerable marketing funnel? Not just yet. But columnist Justin Dunham believes marketers need to think about what a user is trying to accomplish, not where they are in the funnel.
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