A successful public relations effort requires input and engagement from both the PR provider AND the client. Here are seven ways a client can help their public relations provider help them.
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Tag: provider
What makes for a valued martech provider?
In the rapidly growing martech space, how do you determine which providers are worthy of your investment? Contributor Scott Vaughan taps some industry pros to share their tips.
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On a buying spree, Hootsuite adds analytics provider LiftMetrix
Following its purchase of adtech firm AdEspresso two weeks ago, the new acquisition will boost Hootsuite’s ability to demonstrate ROI.
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Please visit Marketing Land for the full article.