Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them.
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Tag: proximity
Report: more than 13 million proximity sensors now deployed globally
Kontakt.io the leading beacon hardware maker, Swirl the leading software platform says Unacast.
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Proximity and beacon data now making its way into DSPs for retargeting
Unacast and Juice Mobile deal a leading indicator of where market is going.
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Report: Nearly 90 percent of airports deploying proximity sensors, beacons
Beacons have been dismissed by some as having had their moment. Despite a large number of retail-related announcements, relatively few consumers (to their knowledge) have experienced proximity based marketing or in-store notifications from beacons. Despite the slower adoption and failure to live up…
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