You need to sell a story to sell your product. The psychology of branding is the key to it.
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Tag: psychology
How to Use Digital Consumer Psychology to Stand Out From the Competition
With more people shopping online than ever before, it’s time to use digital consumer psychology to your advantage.
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6 Ways You Can Leverage Consumer Psychology to Drive More Sales
You may be surprised how easy it can be.
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5 Psychology-Backed Tips for Earning, and Keeping, a Prospect’s Trust
One of the first steps is to establish your credibility.
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A ‘Shark Tank’ Alumnus Reveals How to Use Psychology to ‘Sell’ Customers and Investors on Your Company
Skyler Scarlett recently appeared with the ‘sharks’ for the second time. Here’s his advice on sales, storytelling and crafting the perfect elevator pitch.
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Stock It and They Will Come: The Inside Psychology of Specialty Grocery Stores
A shopper’s perception of choice should be the driving force behind a retailer’s assortment strategy.
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5 Sneaky Psychology Tricks Advertisers Use to Get Our Business
Pay attention to the tricks that ‘get’ you. Then replicate them in your own business.
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6 Psychology-Based Tips to Boost Your Sales
What can your business do to get inside the minds of your shoppers and drive sales?
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Marketing Day: The psychology of search, B2B marketing & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
The psychology of search: Unleashing the power of connection
There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience.
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Please visit Marketing Land for the full article.
Psychology and personalization: two P’s in a pod
Guest contributor Tyler Marcum of Magnetic discusses the power of personalization in creating more effective digital marketing strategies.
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Please visit Marketing Land for the full article.
Digital demand and supply: The psychology of self-development for digital careers
Are your job skills keeping pace with today’s rapidly evolving digital culture? Columnist Jim Yu discusses ways to get up to speed and boost your career in the digital world.
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Please visit Marketing Land for the full article.
If you’re in the U.S., this marketing data company has a psychology profile on you
Cambridge Analytica is transitioning from defense and political clients into the commercial market, with named profiles on every U.S. consumer.
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Please visit Marketing Land for the full article.