Author Karen Inglis breaks down the strategies and tactics you need to generate awareness and sales for your self-published book.
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Tag: publishers
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here’s How She Did It.
Author Karen Inglis breaks down the strategies and tactics you need to generate awareness and sales for your self-published book.
Continue reading
Publishers Are Having A Moment – If Only They’ll Take It
The impending deprecation of the third party cookie on Google Chrome, which will reportedly go into effect by the end 2024, has shaken the publishing industry. Digital advertisers and publishers, which utilized these cookies to glean information about web visitors, had grown increasingly dependent on third party cookies as the preferred method for identifying quality […]
The post <strong>Publishers Are Having A Moment – If Only They’ll Take It</strong> appeared first on DigitalAdBlog.
How News Publishers Can Improve Their Monetization Strategies
It’s time to upgrade if you want to maintain revenue growth.
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Affiliate marketing strategies for success during the holidays
The holidays are just around the corner and will be in full force before we know it. Columnist Adam Weiss outlines key strategies to help you prepare and get your affiliate marketing on track this season.
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Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption
To accelerate publishers’ slow adoption of Ads.txt, advertisers are prepared to begin enforcing the anti-fraud initiative as soon as the fourth quarter.
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Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers
The beta is aimed at publishers who prioritize user experience.
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Facebook lets brands promote publishers’, influencers’ posts as ads
Facebook is also adding controls for brands to specify who can tag them in a post and for creators to manage who can promote their posts.
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Google reportedly pitching publishers on YouTube video player with ad inventory controls
YouTube is also touting the early success of efforts to address brand safety issues as it reportedly aims to get its video player on more publisher sites.
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Facebook lets brands, publishers connect Groups to their Pages
Facebook is opening up Groups to Pages but will not yet allow Page owners to target ads to Group members through Custom Audiences.
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LiveRamp launches IdentityLink for Publishers
Participating publishers can offer Facebook-like people-based targeting on their sites.
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Cedato offers Video Tech Stack for Publishers
This is the first such package by the native video provider for mid-tier site and app publishers.
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Google bars AdSense publishers from using pop-under ads
Google ads also may not be served in pop-unders or pop-ups.
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How publishers, brands are using links in Instagram Stories to boost web traffic
Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership and a mutable algorithm.
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Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace
Combined, the publishers deliver an audience of more than 150 million signed-in users.
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Instagram debuts tool for celebrities, publishers to label sponsored posts, Stories
Instagram creators will be able to attach “Paid partnership with” tags to their sponsored posts to keep clear of regulators.
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Yandex opens its content recommendations platform to all publishers
Media companies, content creators will have access to push material directly into the Yandex Zen recommendations feed.
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Please visit Marketing Land for the full article.