Facebook is testing a program to facilitate publishers’ direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps.
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Tag: publishers
Publishers: Tell your users what they’re getting out of viewing ads
Contributor Ben Barokas discusses how publishers can regain control over their inventory and build better relationships with their readers by explaining the value exchange occurring on ad-supported media.
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Marketing Day: Facebook offers publishers guidance, Dwyer Group CMO interview & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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GDPR: Publishers and martech will rely on each other
The General Data Protection Regulation (GDPR) goes into effect next year, and the impact on the martech industry will be significant. Columnist Todd Ruback explains how it’s already changing the dynamic between publishers and martech vendors.
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Contributor, beware of PageRank-hoarding publishers
So you’ve found a great site to contribute content to — or have you? Columnist Stephan Spencer provides advice for how to evaluate potential publishers for SEO benefits.
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Marketing Day: AMP advice for publishers, bad bots report & eBay’s Guaranteed Delivery
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Advice for AMP-curious publishers
Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages.
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Publishers must start proactively fighting fraud and non-human traffic
Are publishers taking ad fraud seriously enough? Columnist Rob Rasko discusses the findings from a survey that looks at the impact of non-human traffic and how publishers are fighting back.
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Facebook will let publishers show more ads in Instant Articles
Facebook is giving more flexibility to publishers within its Instant Articles feature, allowing extra manual and automated monetization methods.
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Publishers Clearing House attributes 26 percent revenue lift to header bidding
One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer.
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Google AdSense publishers get more control over the ads that can show on their sites
The ability to opt out of more ad categories is now available to all AdSense publishers.
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Invaluable B2B marketing hacks we can learn from publishers
Columnist Scott Vaughan shares some of the ways his experience in the media and publishing world has shaped the strategies and tactics he’s applied to his B2B marketing efforts.
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Publishers are not detecting most ad blockers, says company behind new ad blocking solution
San Francisco-based Streamwize tested PageFair and several other detectors, and found that they only see about 20 percent of ad blockers.
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Facebook will rank Audience Network publishers’ ad slots, price them accordingly
To create parity with News Feed ads, Facebook will appraise Audience Network publishers’ ad placements based on what people do after they click on them.
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How many videos top publishers post daily to Facebook, YouTube
Top publishers like BuzzFeed, NowThis News and Tastemade are posting more videos a day to Facebook than YouTube. Here’s why.
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