quality - Online Marketing

May 25, 2017 Uncategorized

New Quality Score metrics: What matters most, and how to improve your ads

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors.

Please visit Marketing Land for the full article.

April 3, 2017 Uncategorized

A deep look at Google’s biggest-ever search quality crisis

Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top?

Please visit Marketing Land for the full article.

March 8, 2017 Uncategorized

Marketing Day: Facebook Messenger, quality content & Optimizely’s OTT TV solution

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 8, 2017 Uncategorized

A technical argument for quality content

What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews studies done on this topic and presents his conclusions.

Please visit Marketing Land for the full article.

January 31, 2017 Uncategorized

How machine learning impacts the need for quality content

As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction.

Please visit Marketing Land for the full article.

September 27, 2016 Uncategorized

What you didn’t know about recent Quality Score changes

Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.

The post What you didn’t know about recent Quality Score changes appeared first on Search Engine…

Please visit Search Engine Land for the full article.