Four strategies to reach a new demographic without changing what current customers already love about your company.
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Tag: reach
2017 growth hacks: Use affiliates to improve PPC reach
In this month’s installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line.
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E-commerce sales reach $105.7B in Q1 2017, to make up 8.5% of all retail sales
According to the US Census Bureau’s latest report, e-commerce sales saw a 14.7% year-over-year increase compared to the first quarter of 2016.
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Marketing Day: Snap Ads Max Reach, YouTube redesign & Google AdSense
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Snap Ads Max Reach is Snapchat’s version of the home page takeover
For one day, advertisers can get their vertical video ads seen by all US viewers of Snapchat’s various Stories formats.
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Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.”
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Marketing automation struggles to reach its full potential
Marketers are rushing to adopt marketing automation platforms, but many are unable to implement it effectively. Columnist Mary Wallace explores the reasons for this.
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Preparing for local reach in a ‘post-rank’ world: Get your data in line
How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings.
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What you need to reach the big leagues of local SEO
Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.
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