Despite popular opinion, social media is not the answer to all your lead generation. Here are five other ways to use contact information to nurture and convert leads successfully.
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Tag: reality
A Guide to Using Augmented Reality for Ecommerce and Retail
Here are the things you should know about breaking into AR for ecommerce.
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How to Build Brand Loyalty Through Augmented Reality
Combining AR and 3D experiences into a website is increasingly vital to foster customer engagement and brand loyalty.
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Supercharge Your Digital Marketing with Augmented Reality Campaigns
Aryel is the world’s first WebAR marketing platform.
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Small Business Week Is Here, So Turn Your Idea Into Reality With This Starter Kit
Don’t wait, start today.
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How ‘Bachelorette’ Star Kaitlyn Bristowe Leveraged Reality TV Fame Into Multiple Successful Businesses
Her post-‘Bachelor’ mission is building brands that make women feel empowered.
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5 Ways to Get Your Business Featured on Reality TV
Getting your business featured on a reality show like ‘Shark Tank’ may be your big break.
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3 Ways Brands Are Using Virtual Reality Right Now
Why offer same-old, same-old content when VR lets customers be right there with you, virtually.
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‘This Is Climate Change’ Tells an Urgent Message Via Virtual Reality
Whether you’re selling a product or a societal warning like global warming, VR is the wave of the future.
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The hype and reality of artificial intelligence [Podcast]
In this week’s Marketing Land Live, we chat with Scott Brinker about the current state of artificial intelligence — what’s fact, what’s fiction, and what do marketers need to know?
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Self-serve analytics: Dream or reality?
Despite the hype, self-serve analytics isn’t for everyone. Columnist Nick Iyengar says you need to take a close look at your team and its culture to get a better understanding of the right solution for your organization.
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Forrester: Virtual Reality is not yet ready for marketers
The research firm says it’s at least five years from being a mass consumer medium, although augmented reality, 360-degree video and mixed reality are acting as stepping stones.
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Report: Apple working on augmented reality glasses for potential 2018 release
Apple CEO Tim Cook believes augmented reality has greater market potential than virtual reality.
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Tracking the confusing reality of the cross-social experience
As users move across different channels, how do you keep track of the customer experience? Columnist Blaise Lucey explains how to create a cross-channel metric that can travel with the customer.
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With Spectacles, Snap Inc. eyes augmented reality future, raw reality present
Snap Inc.’s (née Snapchat’s) video-recording glasses, Spectacles, offer a peek at the company’s future and how to secure its present opportunity.
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