By definition, viral trends are fleeting. But hopping on them at just the right time can yield massive, long-lasting success in marketing a product, brand or service.
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Tag: recent
A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails
Through watching the stumbles of national brands, smaller businesses can learn what to do — and not do — to move up to the next level.
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After recent News Feed changes, Facebook offers guidance for publishers
Recent changes to target clickbait, misinformation and sensationalism may have some publishers nervous.
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Hootsuite’s recent buying spree may only be a warm-up
It’s not difficult to envision social media management platforms as the core applications for the next gen of communications.
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Please visit Marketing Land for the full article.
What Google’s recent RLSA updates mean for advertisers
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting.
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Please visit Marketing Land for the full article.
What you didn’t know about recent Quality Score changes
Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.
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