Press releases and news features are used by numerous companies, established and startup, to help build credibility around the brand. This article will highlight the importance of this marketing strategy.
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Tag: releases
Intercom releases what could be the first civilized bot
The customer communications platform says its new Operator bot breaks new ground with rules for manners.
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Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites into vertical video ads
Snap Publisher enables brands to edit a horizontal video into a vertical one or to have have Snapchat’s computer vision technology do the work.
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IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms
The standard is meant to let in-app ad creators “write once, run anywhere.” The latest version offers new functionality.
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Sprout Social releases first non-developer bot-building platform for Twitter
It’s not AI, but the idea is to manage customer inquiries before turning the inquiring user over to a live agent.
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IAB releases final Dynamic Content Ad Standard
The schema is now available to create, serve and measure programmatic personalized ads.
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Google releases Chrome version with the first browser support for WebVR
New capability means that users no longer need to download an app to view online VR.
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AOL’s Area 51 incubator releases first prototype — a bot for its ad tech data
Called Avery.ai, it now moves into product development and joins other companies’ efforts to make marketing data more readily accessible.
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Snickers releases 4 Super Bowl LI teaser ads & says official spot will be filmed live
Featuring Star Wars actor Adam Driver, Snickers claims its game day ad will make history as the first live-on-air Super Bowl commercial.
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Zvelo releases ‘first free bot detection service’
The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or sites.
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Sales enablement tools grow up, as Forrester releases first Wave report
The new study evaluates nine tools in a marketing/sales category that, the research firm noted, barely existed a few years ago.
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Startup Wizer releases AI-based marketing survey platform
By answering the platform’s questions, a marketer automatically generates an online questionnaire and receives results within 48 hours.
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IAB releases schema standard for dynamic content ads
The standard is aimed at making programmatic personalized ads a reality across devices and ad formats.
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