relevance - Online Marketing

September 9, 2020 Content Marketing

Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]

Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content. Read the full article at MarketingProfs

April 15, 2020 Content Marketing

Brand Relevance: How to Identify Untapped Opportunity

Is your brand relevant to the various audiences–customers, influencers, the media–you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it? Read the full article at MarketingProfs

November 27, 2019 News

How to Win Holiday Season Marketing with Relevance and Timing

Retailers stand to benefit substantially from the holiday shopping season, so act on your holiday marketing strategy early.

May 17, 2017 Uncategorized

The anatomy of ad copy relevance: The new Google standard

Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts.

Please visit Marketing Land for the full article.

May 17, 2017 Uncategorized

Relevance vs. authority: Which link has more value? (Part 3)

In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation.

Please visit Marketing Land for the full article.

May 11, 2017 Uncategorized

Relevance vs. authority: Which link has more value? (Part 2)

In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority.

Please visit Marketing Land for the full article.

May 9, 2017 Uncategorized

Relevance vs. authority: Which link has more value? (Part 1)

When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance.

Please visit Marketing Land for the full article.