As consumers are inundated by marketing, they are resisting anything that looks or feels inauthentic. And they’re posting about product and brand experiences on social media. The availability of that authentic content, including pics, means it’s time to ditch stock photos. Read the full article at MarketingProfs
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Tag: replace
Don’t worry, marketers. Robots won’t replace you… yet.
Robots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder.
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Please visit Marketing Land for the full article.
Why the marketing campaign is dead and what should replace it
It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization.
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Please visit Marketing Land for the full article.
It’s time to replace mobile-friendly with mobile-first
Contributor Liad Agmon explains why retailers must recognize mobile as the primary medium for e-commerce this holiday season and beyond.
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Please visit Marketing Land for the full article.