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Tag: report:
2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends
The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach. Read the full article at MarketingProfs
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B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response
The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions brought about by the COVID-19 pandemic. Read the full article at MarketingProfs
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Get a Special Deal on the 2019 State of Marketing Report
This in-depth collection of 90 dashboards offers an inside scoop on how marketing executives create winning strategies.
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Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Unacast’s Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of industries.
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Please visit Marketing Land for the full article.
Forrester report: Automation is taking over customer interaction
Agents, bots, intelligent self-service and hardware robots are coming for your customers.
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Please visit Marketing Land for the full article.
Marketing Day: Digital commerce report, Facebook Audience Network updates & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
60% of SMBs report half or more of online sales come from Amazon, Jet & eBay [Survey]
NetElixir surveyed 500 SMBs that sell products via online marketplaces to get a deeper understanding of their e-commerce experience.
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Please visit Marketing Land for the full article.
Report: Customer satisfaction with search drops, in social Google+ beats Facebook
ACSI rankings are based on survey of nearly 5,000 US consumers.
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Please visit Marketing Land for the full article.
Marketing Day: LinkedIn report, Amazon’s new Spark social feed & Facebook Pages
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)
Buyers are now pre-qualifying sellers, as sales tech — including LinkedIn and other social networks — revises how the B2B game is played.
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Please visit Marketing Land for the full article.
Report: Native ad buying surges 74%, programmatic slips 12%
Brand safety concerns are seen as cause of programmatic decline.
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Please visit Marketing Land for the full article.
Report: 14 marketing automation vendors profiled — updated for 2017
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: increased marketing efficiency. enhanced ability to generate more and better qualified leads. a multichannel view of prospect behavior. better alignment…
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Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage
This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and personalization.
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Please visit Marketing Land for the full article.
Report: 2016 holiday quarter saw highest rate of digital influence on store visitation
Cuebiq report offers online-to-offline benchmarkingmetrics for nine verticals.
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Pew Report: The Internet of Things could drive people away from connectivity
With Elon University, the Pew Research Center asked 1,200 experts to envision whether the good outweighs the bad for the IoT.
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Please visit Marketing Land for the full article.
Report: Facebook’s Instant Articles faster than AMP, both formats boost user engagement
Users spend 35 percent more time with AMP content than mobile web pages.
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Please visit Marketing Land for the full article.