Android eCPMs jumped 79 percent year-over-year in Q4 2016.
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Report: E-commerce accounted for 11.7% of total retail sales in 2016, up 15.6% over 2015
The U.S. Department of Commerce reports total e-commerce sales in 2016 reached $394.9 billion.
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Forrester report: VR is not yet ready for marketers
The research firm says it’s at least five years from being a mass consumer medium, although augmented reality, 360-degree video and mixed reality are acting as stepping stones.
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Marketing Day: Facebook activity report, user generated content & AI-based marketing tools
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Report: Facebook activity dwindles in 2016, influencer marketing is up
Mavrck has shown that Facebook activity has declined from 2015 to 2016, with fewer posts and engagement across the board.
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Report: Marketers like AI-based tools, but think they already have them
Forrester Consulting study confirms the idea that marketers want AI but don’t yet understand what it offers.
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Report: more than 13 million proximity sensors now deployed globally
Kontakt.io the leading beacon hardware maker, Swirl the leading software platform says Unacast.
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FTC issues report and guidelines on cross-device tracking
Transparency, consumer choice, data sensitivity and security are the four principles that companies must respect.
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Facebook’s Q4 2016 earnings report in 7 charts
The numbers that matter from Facebook’s latest quarterly earnings report and what they say about the social network’s ad business.
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Report: Snapchat launches new Facebook-inspired ad technology platform
Snapchat has launched a bigger and better advertising platform that is aimed to grow their revenues.
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TrustRadius report: Demos, trials and customers’ opinions count most for B2B buyers
Less effective in making the sale: websites and marketing materials, unless validated by third-party sources.
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Microsoft Earnings Report for Q2 2017: Revenue reaches $26B fueled by cloud services
Microsoft CFO Amy Hood says the company sees strong demand around its cloud-based services, helping drive its long-term growth strategy.
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Marketing Day: Digital ad spend report, Android Instant Apps & Yahoo earnings
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Report: Digital ad spend growth slowed in 2016; Snapchat overtook Pinterest
Retail and consumer electronics pulled back from digital in favor of TV in Q4, according to Standard Media Index.
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Report: by end of 2017 there will be more than 30MM voice assistants in US homes
Voice app retention turns out to be a bigger problem on intelligent assistant devices than smartphones.
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Report: by end of 2017 there will be more than 30 million voice assistants in US homes
Voice app retention turns out to be a bigger problem on intelligent assistant devices than on smartphones.
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Report: Consumers feel positive about immersive technologies
Video ad firm YuMe found most survey respondents have heard about virtual reality, augmented reality, or 360-degree video — and they pay more attention to ads in those formats.
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