Parenting site BabyCenter says parents find that sensors and connectivity in the devices/objects they use save time, provide control, and add security.
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Report: Verizon using Yahoo hacking to ask for $1 billion price concession
Yahoo in a tough spot: it needs the deal but would have trouble selling a $1 billion discount to institutional investors.
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IAB begins to address messaging segment with report, standards development
Trade body formally enters the messaging fray with new working group and a promise of future guidance.
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Report: 91 percent would use abandoned apps again if disliked issues addressed
Google survey also finds users have average of 35 apps, half used at least weekly.
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Report: iPhone sees sales gains though Android at 75 percent share globally
Nokia’s Android-based return to smartphone market coming next year with help from Google.
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Report: What is data onboarding, and why is it important to marketers?
Management consulting firm The Winterberry Group says this is the first such independent study.
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Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year
Social media ranked by survey respondents as a top 3 source for new customers.
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Report: Cyber-Monday was the largest e-commerce day in history
Nearly $3.4 billion spent online according to data from Adobe.
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Report: Facebook develops content suppression tool for China reentry
Facebook’s investors are asking the company to find “the next billion users.” China offers an answer.
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Report: Apple working on augmented reality glasses for potential 2018 release
Apple CEO Tim Cook believes augmented reality has greater market potential than virtual reality.
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Report: Most users will need multiple exposures to an app before they download
The TUNE study was based on a mix of smartphone owner survey and app download data.
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Report: Nearly 90 percent of airports deploying proximity sensors, beacons
Beacons have been dismissed by some as having had their moment. Despite a large number of retail-related announcements, relatively few consumers (to their knowledge) have experienced proximity based marketing or in-store notifications from beacons. Despite the slower adoption and failure to live up…
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Report: Amazon, HBO Now, Live.com only apps common to top app-install platforms
The top 20 advertisers on Facebook, Instagram, Google and Pinterest are quite distinct.
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Report: More marketers are becoming early adopters of marketing tech, although half can’t keep up with the changes
The second annual ‘State of Marketing Technology’ report from ad agency Walker Sands show that marketers are adapting to the never-ending choice of tools.
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Facebook’s Q3 2016 earnings report in 7 charts
The numbers that matter from Facebook’s latest quarterly earnings report and what they say about the social network’s ad business.
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Report: Apple Search Ads are driving installs with high retention rates
A new AppsFlyer study points to strong demand for the new paid app discovery program in the App Store.
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Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts
Brands are spending to drive offline sales, but not partnering with retailers or measuring the in-store impact of digital.
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