Here’s how getting creative with your approach to case studies can cut out the high-pressure sell.
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Tag: research
Research Finds Digital Goods Area a Tougher Sell Than Entrepreneurs Think
Human psychology is why people will pay more for a book than an ebook.
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Research Finds the IRS Gives Better Customer Service Than Most Apps
A simple yes-or-no tech question was posed to 100 well known apps. Most never answered.
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New research shows Hispanic millennial shoppers are ‘a driving force’ of US economy
Insights on mobile and social usage trends among this growing demographic.
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Marketing Day: Advanced page-level keyword research, Facebook news & top video creators
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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How to do advanced page-level keyword research
Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis.
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Link building: Preliminary research and analysis
Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy.
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13 uses for keyword research to help you win in the search engines
Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process.
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Research: location a primary buying consideration for 43 percent of consumers
Survey identifies “primary” and “secondary” consumer purchase considerations.
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The ins and outs of keyword research
When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms.
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Here’s how marketing research is looking past consumers and connecting with their bodies
Eye-tracking, brainwaves, facial expressions and other non-verbal responses are giving marketers inside tracks to your real feelings.
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