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Tag: responsive
Four Best-Practices for Responsive Search Ads [Infographic]
Google’s responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? Read the full article at MarketingProfs
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How to tell whether a site is adaptive or responsive
Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites.
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Please visit Marketing Land for the full article.
Responsive ads for the Google Display Network: 6 months in
As of January 31, AdWords advertisers will no longer be able to create or edit standard text ads for the Display Network, and Google is encouraging the adoption of responsive ads instead. Columnist Anna Shirley explains this new ad format and shares some results from her company’s initial testing.
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Please visit Marketing Land for the full article.
MarTech Today: Gmail’s support for responsive design, PullString’s intelligent conversation platform & more
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Gmail finally supports responsive design: answers to 4 burning questions Sep 30, 2016 by Chad White Google has started rolling out support for…
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Please visit Marketing Land for the full article.
Gmail finally supports responsive design: answers to 4 burning questions
Google has started rolling out support for responsive email design in its various Gmail clients. Columnist Chad White explains what email marketers should and shouldn’t do in light of this dramatic change.
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Please visit Marketing Land for the full article.