Optimizing customer relationships should be a top priority for any business that wants to capture leads and grow its customer base.
Continue reading
Tag: retention
How Life is Good built a content-first app with an 89% retention rate
Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales — and why it keeps users coming back for more.
Continue reading
Please visit Marketing Land for the full article.
The rise of retention marketing as a strategic priority in 2017
Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line.
Continue reading
Please visit Marketing Land for the full article.