Digital ads can be helpful when used properly, but skipping has become an undeniable habit, with many brands vying for attention.
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Tag: rethinking
Marketing Day: Rethinking your paid strategy, programmatic content distribution & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Got amazing content but no leads? 5 ways to rethink your paid strategy Jul 25, 2017 by Todd Saunders Content marketing isn’t easy — especially if…
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Please visit Marketing Land for the full article.
The Mufasa Metric: Rethinking attribution in the Engagement Economy
Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates.
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Please visit Marketing Land for the full article.
Rethinking today’s attribution problem in digital marketing
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns.
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Please visit Marketing Land for the full article.