An effective promotion strategy can turn good reviews into a powerful brand builder.
Continue reading
Tag: reviews
Brand Loyalty Isn’t Enough to Keep Customers — But Reviews and Rewards Are. Here’s How.
Reviews and rewards are the biggest factors swaying consumers in the new digital landscape. Brands need to get with the program.
Continue reading
5 Ways to Grow Your Startup With Online Reviews
Online reviews are perhaps your #1 asset for winning new customers, even as a startup. Here’s how to use reviews creatively to win more business.
Continue reading
How to Protect Your Reputation by Managing Online Reviews
As reputation management professionals, law firms and legal professionals face unique challenges in the online reputation space. Overcoming those challenges requires a unique online approach.
Continue reading
5 Ways to Control Your Online Reviews
Without a coherent review management approach, negative reviews can tear your brand down quickly.
Continue reading
4 Things to Know About Online Reviews (and Why You Can’t Afford to Ignore Them)
Online reviews have more impact than ever. As a business owner, you ignore them at your own risk.
Continue reading
Every Business Needs Positive Online Reviews. Here’s How to Find Them.
The critical facts behind customer feedback.
Continue reading
How to Get 5-Star Reviews on Upwork
Freelance life isn’t flawless, but your reviews can be.
Continue reading
Seth Godin on Marketing and Harper Lee’s One-Star Reviews
The author and businessman offers his wisdom in this casual conversation.
Continue reading
Still Avoiding Online Reviews? 4 Tips to Use Them to Your Advantage.
Still plugging your ears? Stop dismissing criticism and start seeing the value of online reviews.
Continue reading
5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?
Go about reviews the right way and you’ll earn respect and trust in the process. Cheat and you risk everything you’ve built.
Continue reading
5 Tips for Getting More Online Reviews for Your Small Business
A good old-fashioned ‘thank you’ online or in person goes a long way toward convincing customers to give you ‘stars.’
Continue reading
California’s Supreme Court Ruled Yelp Doesn’t Have to Take Down Negative Reviews. What Does That Mean for Your Business?
Business owners have to pay attention to online reviews because they can have a huge impact.
Continue reading
3 Psychological Reasons Why Buyers Crave Reviews
Consumers use reviews as a source of information and to increase their sense of social belonging.
Continue reading
Coming to terms with fake reviews
In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic — yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake…
Continue reading
Please visit Marketing Land for the full article.
3 Lessons Entrepreneurs Can Take from Hollywood’s War on Rotten Tomatoes
No matter how established your company might be, criticism still stings. Instead of plugging your ears and tuning out critics, use reviews as a direct pipeline for feedback.
Continue reading
Google Customer Reviews launches, replacing Google Trusted Stores program
The new program, accessible through Google Merchant Center, sheds the consumer protection piece of Trusted Stores.
Continue reading
Please visit Marketing Land for the full article.