reviews - Online Marketing

March 27, 2017 Uncategorized

SMX West session: Harnessing the power of online reviews

Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already.

Please visit Marketing Land for the full article.

March 6, 2017 Uncategorized

What do employee reviews really say about your agency?

Your agency’s rating on Glassdoor might not be telling the whole story. Columnist David Rodnitzky describes the essential ingredients of a high-performing company culture.

Please visit Marketing Land for the full article.

January 30, 2017 Uncategorized

Let’s make 2017 the year of honest reviews!

Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady.

Please visit Marketing Land for the full article.

December 11, 2016 Uncategorized

Reviews: The most ignored, most important part of your social media strategy

Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of your social media strategy.

Please visit Marketing Land for the full article.

October 20, 2016 Uncategorized

Are fake online reviews killing consumer confidence?

Consumer confidence in reviews is drastically lagging. Contributor Tamar Weinberg explains how brands can take advantage of user-generated content and a smart review process to regain that trust.

Please visit Marketing Land for the full article.

October 3, 2016 Uncategorized

Amazon bans incentivized reviews outside of its own Vine program

Manufactures will no longer be permitted to provide products independently in exchange for reviews.

Please visit Marketing Land for the full article.