rights - Online Marketing

October 16, 2019 Content Marketing

Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]

You’re tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them? Read the full article at MarketingProfs

July 16, 2019 Content Marketing

Influencer Partnerships: How to Navigate Influencer Usage Rights and Repurpose Content

Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know. Read the full article at MarketingProfs

April 27, 2017 Uncategorized

Marketing Day: Facebook rights manager, pixel upgrades & earnings reports

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.